The logo was inspired by our mission and the collaborative nature of BEST’s human trafficking prevention efforts. This is exemplified in our new logo by the several separate pieces working together to come full circle.
“We’ve come a long way since we were founded in 2012. We’ve built highly impactful partnerships with the lodging industry, government, NGOs, and businesses across the US. This new look is something that captures our forward momentum and solutions-focused goals of the organization,” says BEST’s executive director, Dr. Mar Brettmann, PhD.
BEST’s new logo is symbolic of the goals and objectives that we aim to achieve every day. Whether it is providing hospitality workers with the trainings to help identify and report trafficking; helping victims find safe, meaningful work; or consulting with HR departments on implementing policies to protect their employees from the harms of trafficking in the workplace—BEST is dedicated to collaboration and innovative solutions.
Thank you to all of our Employers Alliance members, our community partners, and supportive government representatives. We hope you like the new look and feel of BEST and are excited to continue working together to prevent further victimization of children, women and men in 2017.